happy anniversary to toth shop!

today, toth shop celebrates eight years in business. EIGHT. 

for those who don’t know the story behind toth shop, here’s a refresh - and something new to consider. 

In 1912, a hungarian teenager named erzabet toth boarded a transatlantic ship in the belgian port at antwerp. like millions of individuals and families at the time, she was bound for ellis island in new york city, looking to start a new life, to reimagine and rewrite the family story. she spoke no english. she had very little - if any - money. she had no one waiting for her in america. 

recently, i’ve thought a lot about that story. what it took to hear the old-school alarm clock go off at, what i imagine would be, 2am. to know you have a 24+hour train trip ahead of you from pácin, a village in northeastern hungary, to antwerp where you’ll board a ship for a multi-week trip across an ocean. again, as a teenage girl no more than 15 years old, traveling alone. no real plan, no family support, no clue if any of this was worth it. and yet, you do it. you go. 

if that was you, and that alarm went off - would you go? 

i know some people who would; i know some people who wouldn’t. 

it was a baller move. it changed everything for many of us in the family. for those who don’t know, she is my great grandmother; and toth is my middle name - the heart of my name. 

over the last year, i’ve become distinctly aware that that bold, driven, courageous spirit and chutzpah runs through me, our team, our creative collaborators, our clients. we work with a lot of people who would hear that pre-dawn alarm and make a move, literally and figuratively.  

more importantly, i’ve asked myself that same question in several instances: would i ‘go’ at 2am for this?  i’ve leaned into the people, places, projects, and experiences where i say ‘yes’ to that question.  

because, more often than not, when we make the choice to reimagine the story, everything changes. today - and perhaps more than 100 years from now. 

here’s to year eight. here’s to all that’s to come as we continue to refine the stride. 

thank you for joining us in this adventure.  

thank you for trusting us with your stories, your messaging, your humans.   

thank you for divulging your company’s intimate details and big pictures with us. 

thank you for sharing the tears and the laughs, the sweaty messaging workouts and the celebratory lacroix or wine. 

whatever it is that’s calling you, you can trust that we understand the feeling. and we’ll follow that thread with you. we’ve been doing that with you now for eight years. this is more than just copy. 

thank you, or - in hungarian - köszönöm,

meg