Finding rhythm and energy

In the last six months or so, we’ve been called to help name or rename some businesses. There’s always a lot of history, a lot of story, a lot of emotion, a lot of thinking that goes into this. 

It’s one of the toughest blank pages we work through. 

My first question to business owners is always the same - what are names or words, just in general, that you like to say out loud? 

This will not help you find the business name you’re looking for. 

When you can start a working list of any words or names a business owner likes to say, you’ll get a feel for the rhythm and energy they’re subconsciously seeking in their own name.