While earning my MBA at Wake Forest University I realized a majority of my classmates were trying to sell their ideas with spreadsheets. As an English Major, educator, thinker and writer I knew there was a better way. Data is important, but without a narrative you just have numbers. After graduation I launched toth shop to help people and businesses think, write, and bring both to the world.

toth shop is a creative and strategic communications agency.

We see ourselves as your thought partners, driven to help you find the gold nuggets in your story and identify the best way to tell that story to the world in a consistent, clear and confident way.

toth shop is named for Erzsébet Toth who, at just 19, left her home in the village of Paczin, Hungary - today, it’s a village that sits near the border of Hungary and Slovakia - to board a transatlantic ship in the Belgian port city of Antwerp on May 23, 1912. She did it by herself, in the middle of the night. that ship docked at Ellis Island, NYC on June 4, 1912. She spoke no English; she knew no one in America; she started an entirely new life in Pittsburgh. She - Elizabeth Toth Doozy - became a U.S. citizen in 1957. She’s my great-grandmother. Toth is my middle name. I like to think that courage, curiosity, and personal drive to rewrite the (life) story defines toth shop.

toth shop believes all brands must start with language - how we talk about who we are and what we do; we believe in a collaborative process that delivers key brand equity pieces that help you connect with ideal customers; we operate with grit, imagination, and soul; we constantly in search of the middle path between the art and business of who you are and what you do.

  • toth shop services

    Website, marketing, and brand messaging and storytelling 

    Communications coaching and consulting  

    Communications, marketing, and writing education and classes

    Shop talk - our monthly membership for small business owners

  • we lead with

    Fun and relatable intelligence 

    Challenging and valuable questions

    Crazy curiosity - with zero judgment 

    An understanding and appreciation for the fact how we think and write is equal parts art and business

  • the toth effect

    ‘Thanks for challenging me to pursue the things I care about.”

    ‘You rummage through to help me find clarity, precision and congruence.’

    "toth shop was able to capture our entire brand vision and voice in a way that aligned with our mission.

Let’s connect; looking forward to meeting you.