stay in your own lane
Stay in your own lane. This is hard. Lord, this is hard. And social media makes it harder because we see what everyone else is up to. That can be great if it inspires a new idea, but it can be not-so-great if we start copying others in order to compete or get noticed. At that point, it’s about attention - and, quite frankly, insecurity.
To be blunt: you’re copying them because you are not confident. Stop. Draw yourself a lane - seriously - on a piece of paper - and stick it somewhere you’ll see it. That’s your lane. Stay in it.