slow your roll

A couple of weeks ago, I noticed that when I ran hard and fast on a Monday morning, I was literally over working out completely by Wednesday, and then I wouldn’t work out the rest of the week. It was absolutely a pacing thing. I need to slow my roll to be able to work out over several days. It’s the same with branding. When you sprint to stand something up, you’re damn exhausted. And then, you can’t sell what you just sprinted to create. Pace yourself.

Graphic designer Merle Fisher said it well in this IG post several years ago - if you can’t afford to stand up a full brand, start with one piece that’ll take care of a lot very easily. Then, build around that. Slow your roll; pace yourself. Yes, it’s a race - it’s a long race - it’s a marathon; stop acting like it’s a 5k. If you’re creating a brand right now, stand up one piece by Friday.