You can’t cookie cut your way to a good story

There are a lot of people out there who will cookie cut, paint-by-numbers, over-engineer, spreadsheet tabulate (yes), formula-ize (should i keep going?!) the story. 


You can’t do that. 


Because we - as in, humans - can’t do that with our very human lives. 


When was the last time you tried to cookie cut, paint-by-numbers, over-engineer, spreadsheet tabulate, formula-ize your life? How did that work out for you? 


Give the true, right, good story the space it needs - and deserves - to breathe and take up space.

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What changes the way we tell the story

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