what does it mean to ‘zhush’?

our weekly newsletter from toth shop is aptly named ‘the zhush’. a lot of people ask why - what is ‘zhush’? What does that mean?

the dictionary defines zhush as both a noun and a verb; each respective definition runs along the line of: to make something more stylish, lively, or attractive.

what zhush really means: to add your flair, to add your style, to add your character, to write, edit, and refine in your light.