mirroring your company’s core values

Written By meg seitz

your copy should mirror your company’s core values – you can’t attest to transparency and then deliver content that’s tight and restricted and awkward.

test it. ask an outsider to read just a snapshot - maybe one or two web pages - to see if they get the jist of the company or brand; then, ask someone closest to the company to read the exact same.

great follow-up questions to those readers' observations:

  • what’s similar in the observations?

  • what’s different?

  • did the casual observer totally miss your core values?

  • did the one closest to the company totally miss your core values?

meg seitz
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