is it a match?
there’s voice and character to your website, your blog, your ig captions, your marketing materials.
BUT - does the voice match the design and the imagery? is it all the same brand?
think about it: if you use a bold, brazen, fiery, short, staccato voice, and you have beautiful, ethereal images, you’re sending a mixed message - versus a consistent message.
your goal across your content - from voice to visual - should be consistency.
is it a match?