“I was customer number one”

"I was customer number one. My parents were customers number two and three. Twelve years and 52 iterations in, we're still focused on making AG1 the world's most effective and simple solution for comprehensive daily nutrition. We're now a community of hundreds of thousands of people taking active ownership of their health with AG1, and I'm so grateful that you're a part of this journey."

That's the closing paragraph from Athletic Greens Founder Chris Ashenden on the marketing slick included with my first AG1 order.

My favorite line - "I was customer number one."

All the mission, vision, and values strategy work in the world can't say it as well as that says it.

Human-driven storytelling can be so simple and powerful.