creativity is hard

Some of us panic when we are tasked to write something.

For business-minded people, being creative is scary, but there are things that we’ve learned throughout this process that are worth sharing:

1. Creativity is hard. We give a lot of credit to the creatives of the world because it is hard. It’s hard to put yourself out there.

2. Not everything has to be brilliant. Put pen to paper and run with the idea. If it sucks, come back to it.

3. Trust yourself. Creativity can be a vulnerable experience, but it’s also a practice in leading and trusting yourself.

You’ve got this.